IMPACT & PLAY EQUITY
Measuring What Matters
The Score Isn't the Only Measure of Success.
At Dena United, we measure impact by more than goals scored, games won, or trophies earned. We measure success by how many young people have access to the game, how many feel a sense of belonging, how many develop confidence and life skills, and how many discover new possibilities for their future. Our goal is to demonstrate that when financial and geographic barriers are removed, young people thrive.
REPORTS & DATA
See the Difference We're Making
Dena United will publish annual impact reports highlighting how we remove barriers and support kids across Pasadena and Altadena. Our transparent data measures the positive shifts in local play equity.
Youth Served
Total local players active in our programs
Participation
Growth and attendance rates over the season
Program Hours
Hours of safe, structured physical activity provided
Coach Development
Local mentors trained to lead on and off the pitch
Community Engagement
Families involved in safe spaces and activities
Strategic Partnerships
Alliances maximizing play equity impact
Stories from Players
First-hand player testimonials and confidence logs
Equity Investments
Capital invested directly to remove system barriers
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VOICE OF THE COMMUNITY
Stories from the Pitch
Testimonials and highlights from players, parents, and local coaches detailing the tangible difference structured sports programming makes in Altadena and Pasadena.
COMMUNITY IMPACT
"Before Dena United, we couldn't find a program that worked for our budget. My kids now have a team where they truly belong, and they look forward to practice every single week."
— Altadena Parent of 2 players
LEADERSHIP & TRUST
"Soccer is the hook, but mentoring is the real goal. We aren't just teaching drills; we're building leaders who respect themselves, their teammates, and their community."
— Coach Marcus, Pasadena Site
EMOTIONAL GROWTH
"Our games aren't just played on the field. They teach my daughter how to push through mistakes, trust others, and feel incredibly confident about her own capabilities."
— Pasadena Parent
THE BIGGER PICTURE
Changing the Way We Think About Youth Sports
The 2026 California Play Equity Report highlights a statewide challenge: too many young people face barriers to consistent participation in sports and physical activity. Dena United is responding at the neighborhood level. We're proving that a different model is possible:
OUR BLUEPRINT FOR SUCCESS
Free Access + Quality Coaching + Local Mentors + Safe Spaces + Academic Support = Play Equity
Help Us Grow the Impact.
Every donation, volunteer, coach, partnership, and community connection helps us reach another young person. Because impact isn't just about how many games we play. It's about how many lives we help move forward.
A safe place to play.
A mentor to believe in them.
A team to belong to.